2 minutes de lecture

[INTERVIEW] “We want to help humans, not replace them”

Bruxelles 2024

21 Nov 2024

This Brussels Agora for Journalism started with a discussion on the link between AI and journalistic practices. Olalla Novoa Ojea, one of the speakers, is a Spanish journalist and voice projects lead for radio at Prisa Media. She shared her views on the implementation of AI within her group, which owns numerous stations in Spanish-speaking countries.
Olalla Novoa Ojea, one of the speakers, Spanish journalist and voice projects lead for radio at Prisa Media. Photo : Léo SEGURA/EPJT

Olalla Novoa Ojea explains that, thanks to AI, Prisa Media aims to make its radio productions more accessible by providing advanced content previews through transcriptions or improving discoverability on their website with automated tags. Prisa Media also plans to use AI to create synthetic voices, for example, to announce the results of local sports teams. However, the journalist emphasises that these AI-generated voices will not threaten journalists’ jobs.

Reporter/Producer: Léo Segura/EPJT